Curriculum Vitae

Today

Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of brand and reputation management as well as in strategic communications and marketing. Markus is Visiting Professor at Henley Business School/University of Reading (UK) in Stakeholder-guided Brand & Reputation Management and Co-Chairman of the International Brand & Reputation Community (INBREC). Prior he has been working for twelve years within major global corporations, e.g. as Head of Global Brand & Reputation Management at Novartis AG, Basel/Switzerland. Markus holds a PhD in Reputation Management from the University of Basel (Switzerland) and is author of multiple publications – among them his book “Generating Trust via Corporate Reputation” – and is frequent keynote speaker at many public and in-company seminars and conferences around the world.

 

Before

Twelve years (1996 – 2007) senior positions within major global corporations, e.g. as Head of Global Brand & Reputation Management at Novartis AG, Basel/Switzerland and Head of External Communications at Bayer AG Leverkusen/Germany.

 

Education

  • Doctor of Philosophy (PhD), conferred by University of Basel/Switzerland, faculty of business psychology. Title of PhD thesis (published 2011): “Generating Trust via Corporate Reputation – The Influence of Pharmaceutical Companies’ Reputation on Medical Doctors’ and Patient Organizations’ Recommendation Behaviors”.
  • Master of Arts (M.A.) in Political Science and English at Universities of Cologne/Germany and Reading/UK.
  • Certified degree: “Journalism and Corporate Public Relations”, Institute of German Economy, Cologne / Germany.

 

Language skills

Markus is fluent in German and English, with basic understanding of French.