Who we are

Transforming academic insights into business solutions.

Branding-Institute has three managing partners located in Switzerland and Germany. Each of them has more than 20 years of experience and expertise in Brand & Reputation Management with diverse backgrounds.

Marco Casanova

Strategic-, Digital- & Employer Branding

Markus Renner, PhD

Brands, Rankings & Reputation Management


What we do

Brand & Reputation are two sides of one coin.

Brand & Reputation are two sides of one coin. That’s what we know from many years of experience and from research. While most traditional approaches were either doing Brand or Reputation Management, we developed our innovative concept taking their interdependence into account. Our integrated view leads to a further implication: Reputation is not a matter of having a “good” or a “bad” one. Reputation can be understood only with regards to the stakeholders of an organization – and must be conceptualized from their perspective. This is why our proven and meanwhile well-established concept is entitled Stakeholder-guided Brand & Reputation Management.

Rated Rankings

Brand & Reputation Rankings have an impact on how important stakeholders perceive brands and how they evaluate organizations and persons, including CEOs and other executives. Branding-Institute regularly publishes assessments by its experts on Brand & Reputation Rankings. 

Furthermore, we support you to identify those Rankings and Ratings that are most relevant for the good reputation of your brands and your organization – and we also help you to enter those rankings or improve your position in each of them. For more information on this innovative service, please refer to Ranking Management.


International Brand & Reputation Community

The three managing partners of the Branding-Institute are Chairman resp. Vice-President of INBREC and it’s country chapters.

INBREC’s „Country Chapters“ are dedicated forums for senior brand & reputation managers of successful and highly respected corporations and organizations. Participants (Members) meet up 3 to 4 times a year to have a high level exchange of their experiences, share their expertise and exclusively learn from peers worldwide.

Once a year the various Chapters meet for the International Brand & Reputation Community (INBREC) summit.

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