The future of the company starts (amongst others) in the minds and hearts of the employees. Employees communicate internally and externally about their self-understanding of the company, the objectives, vision and overall mission. Employees can thus be drivers as well as delayers in the process of enterprise development. That is why Internal Branding is of high importance.
Internal Branding process
Internal Branding is the internal perspective of employer branding. It is a process that happens prior to the external communication of the employer brand (see chart below).
Our services for your organization
With our proven stakeholder-guided Brand & Reputation Management methodology we actively support organizations in developing and/or significantly strengthening their Internal Branding through specific Brand Engagement initiatives.
If you wish to receive more detailed information, please do not hesitate to contact us.