Reputation Analysis and Reputation Evaluation

You want to measure and evaluate the reputation of your company or organization and deduce actionable key drivers to (further) improve your company’s esteem among key stakeholders? You are eager to generate or further increase your stakeholders’ trust in your company, products and services? You need empirical-based insights on how to make your key stakeholders behave in the desired way, e.g. purchase or recommend your products and services? You need to know if and where your company could run into reputational risks – and how to evade them? Here reputation analysis and reputation evaluation comes into play.

Our Approach

If your answer to any of these questions is yes, please contact us. With two decades of intensive experience in reputation analysis and reputation evaluation, we will develop a customized proposal for your specific needs, based on your company’s individual situation and your briefing. We usually start with in-depth screening and analyzing of your own empirical data – be it from your department or from other internal functions such as Marketing, Communications, Public Affairs, HR. Should the existing data not suffice to gauge the current state of your reputation, we will screen publicly available sources, e.g. media articles (print and online) and reputation rankings, which rate your company compared to competitors. Should this still not be sufficient to reflect the whole reputational status of your organization, we can help you set up a reputation survey that meets your company’s requirements in each individual market worldwide.

Customized solutions for your company

If needed, we also support you in finding the best market research firm to conduct qualitative and quantitative survey(s) – including Request for Proposal (RFP) definition, project and quality management, evaluation, documentation, presentation of results and executive summaries. Based on those results, we are happy to develop customized reputation scorecards and dashboards for your company and to support the implementation of key findings of the research throughout your organization, including concrete business drivers and key messages. By doing this you will have an active part in further improving your company’s business success.

If you want to learn more about our reputation analysis and reputation evaluation of your company or organization, please do not hesitate to contact us.

For further discussions and exchange of thoughts you are invited to join Markus Renner’s LinkedIn Group “Return on Reputation”.

If you want to read more on the measuring corporate reputation please see Markus Renner’s article on the renowned British science portal Ideas for Leaders. You can also download the PDF version of the article.