Curriculum Vitae


Founder & Executive Consultant of the Branding-Institute since 2002. He serves in various Executive Boards (Packimpex, Web Media Publishing, Entertainment Media Group, PinkUp) and is consulting as strategic advisor various global large-scale (f.e., Bayer) and as mid-sized enterprises (f.e. Hello Switzerland) of multiple industries as well as international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.

He is an international renowned speaker for various Executive management Programmes as well as at conferences around the globe (Europe, China, India, South America) and for the United Nations (e.g. UNWTO).

He holds a vast global network into various opinion leader circles through his political, economic and scientific activities.

He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC). At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge and experience sharing.

Marco is a lecturer for Brand Management and Intercultural Communications at the capital University of Berne.


Ten years (1992 – 2001) in Executive positions as Head of Staff of SRG-Swiss TV channel SPlus as well as host of various sport talk shows, Director of Marketing, Sponsoring and Communications Swiss Ice Hockey Federation SEHV, Director of PR &  Communications ATP Tour and Head of Corporate Relations at UEFA.


He holds a master’s degree in Business & Administration (lic.rer.pol.) from the capital University of Berne (Switzerland).

Language skills

He is fluent in German, English, Spanish, Italian and French.


He is married (since 2000), has two children (Valentina and Mario-Achille). And he is holder of the Football Coach Diploma A of the Swiss Football Association SFV.