Interview with South African radio station and online platform


Markus Renner, Co-Owner and Managing Partner of Branding-Institute and Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC) visited Johannesburg, South Africa’s business metropolis.

During his visit he was invited to an interview with SAFM, the largest radio broadcaster in South Africa. Markus talked among others about the link between brand, reputation and business success as well as the influence of a country’s brand on the success of businesses in the respective country, the so-called “country of origin effect”. He furthermore put a special emphasis on the situation of the brand South Africa which is the leading nation brand on the African continent but struggles in international comparison. Markus was interviewed by Ashraf Garda, one of South Africa’s most popular talk show hosts,  in his afternoon talk show “In the spotlight”. Please click on the following links to listen to the full interview: Part 1, Part 2.

Markus was also interviewed by the internet platform The website is dedicated to reporting on the latest news and information relevant to the South African and African advertising & marketing, media & entertainment, PR & CSI, and Social Media industries. He talked among others about INBREC’s new presence in Africa and the brand South Africa. Click here to read the full interview.

The occasion of his visit was the second meeting of the Africa chapter of the International Brand & Reputation Community, a forum for senior executives in brand and reputation management with chapters in six different countries/regions in Europe and Africa. Click here to learn more about INBREC.


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