The Kommunikationskongress (Communications Congress) is the biggest and most renowned congress of the German PR and media industry. Markus Renner, Co-Owner of Branding-Institute and Visiting Professor Marketing & Reputation at Henley Business School (UK), is going to hold one of the speeches at this year’s congress. Markus will elaborate on „The Influence of Rankings on Company Brand and Reputation“. The speech will be held on September 18th, 2015.
More than 500 brand and reputation rankings are published each year by renowned media worldwide – with an upward tendency. Some of these rankings – but by far not all of them – have a significant influence on how your company is perceived by its key stakeholders. The speech highlights the different sorts of rankings and how to identify the most influential rankings for your company. Added to this, you will learn how to carry out an active “Ranking Management”.
More information on the congress and the agenda can be found at the Kommunikationskongress website. If you are interested in discussions with other executives on rankings please join Markus’ LinkedIn group ‘Ranking Management’.