Warren Buffett: “Reputation is Everything“

warren_buffettIn his biennial letter to the top management of Berkshire’s 80-plus subsidiaries, Warren Buffett, who runs Berkshire for the past five decades, emphasizes that their top priority must be to “zealously guard Berkshire’s reputation.”

He also reminds his leadership team that “we can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation.” To read Buffett’s full memo and an accompanying article by Wall Street Journal, please click here.

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