Rated Ranking: Hay Group – Best Companies for Leadership 2014

Hay Group – Best Companies for Leadership 2014

HayGroup_Best_companies_for_Leadership_2014_rated_ranking_post_image

Summary

Multinational consumer goods company Procter & Gamble has been named world’s best company in terms of leadership followed by General Electric and Coca-Cola in the second and third place respectively, as per a Hay Group study. The global management consulting firm released its ninth annual “Best Companies for Leadership” Study and the Top 20 list on the basis of “how these companies build and promote the development of great leaders”.

Others in the top 10 list include IBM in the fourth place, followed by Unilever (5th), Intel (6th), McDonald’s (7th), Samsung (8th), 3M (9th) and Hewlett-Packard (10th). The top 20 best companies for leadership also include PepsiCo (11th), Toyota (12th), Accenture (13th), Siemens (14th), Telefonica (15th), BASF (16th), Johnson & Johnson (17th), Citigroup (18th), IKEA (19th) and Pfizer (20th).

Hay Group has researched the Best Companies for Leadership since 2005. This year’s survey includes responses from nearly 18,000 employees at more than 2,100 organizations worldwide, which means that on average only eight employees have evaluated their company. Apart from this flaw, it might be interesting to also gain responses from other stakeholder groups rather than merely from employees. The survey was based on the organization’s response to an online questionnaire and peer nominations. Respondents who completed the survey were from 115 countries, with 6 percent from North America, 35 percent from Europe, 2 percent from the Middle East/Africa, 27 percent from Asia/Pacific and 29 percent from Latin America.

P&G and General Electric have been among the Top 5 since the inception of the list in 2005. Although the vast majority (91%) of respondents are from Europe, Asia and Latin America (compared to only 6% from the US), the Top 20 list is dominated by US-based companies. Only two Asian (Toyota and Samsung), but no Latin American companies entered the list. Also not present among the Top 20: firms from the UK, France or Switzerland. Remarkable: Despite their huge brand awareness and employer attractiveness, IT giants such as Google, Apple or Facebook are obviously not seen as companies that excel in their leadership structures.

According to this year’s survey, the Best Companies for Leadership take a determined and disciplined approach to help leaders develop and rise within their organizations. A key finding from this year’s study was that 80 percent of the Top 20 companies had established clear career paths for their employees, compared to only 48 percent of all other companies. Similarly, 80 percent of the Top 20 were well ahead of their peer groups by providing career development experiences for their organization’s highest potentials, ensuring the company has the right people with the right skills when needed to fill their most critical roles. Among the top 20 companies, flexibility to respond to economic changes was identified as a top challenge for leaders over the next 12 months, along with the ability to capitalize on opportunities within emerging markets, the report said.

Summarizing, “Best Companies for Leadership” is a useful ranking to gauge and compare the leadership structure and status of individual companies. As the ranking is the 9th time in row, comparisons and developments over time are possible. However, the ranking results only provide general information. For real insights on their individual situation, companies need to purchase Hay Group’s benchmark reports.

You can read the full report here.

Relevance / Impact
– 11 points –
Added Value / Insights
– 11 points –

Trustworthiness / Intention
– 11 points –
Methodology
– 9 points –

Aggregated points
– 42 (out of 60) –
51–60
points
Highly valuable ranking

41–50
points
Useful ranking with some flaws

30–40
points
Partially useful ranking with considerable flaws

< 30
points
Useless ranking

Reach of publication:

  • Global, e.g. North America, Europe and Asia (5 points)
  • Regional, e.g. Europe or North America (3 points)
  • Large national market: e.g. US, China, Japan, Germany, France, UK, Italy, Brazil (2 points)
  • Mid-sized or small market, e.g. Switzerland, Netherlands, Argentina, Singapore (1 point)

Ranking will be recognized by key stakeholders:

  • Opinion Leaders (Politicians, Professors; NGO’s) (2 points)
  • Business Advisory Board, C-Level Executives (CEO, CCO, CFO, CMO) (2 points)
  • High Potentials & Top Talents (employer market, students) (2 points)
  • Financial Market (2 points)
  • General Public (2 points)

Aggregated points: 11 (of max. 15)

Is the owner providing the ranking a credible and trustworthy organization?

  • Ranking owner has limited credibility and reputation. (1 point)
  • Ranking owner has fair credibility and reputation. (3 points)
  • Ranking owner has excellent credibility and reputation. (5 points)

What is the ranking owner’s intention to produce and disseminate the ranking?

  • Ranking is predominantly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (1 point)
  • Ranking is partly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (3 points)
  • Ranking is predominantly a tool to surface and share important insights on the subject surveyed. (5 points)

Is/Are the media outlet(s) where the ranking is published of high credibility and reputation?

  • Media outlet(s) has/have limited credibility and reputation. (1 point)
  • Media outlet(s) has/have fair credibility and reputation. (3 points)
  • Media outlet(s) has/have excellent credibility and reputation. (5 points)

Aggregated points: 11 (of max. 15)

Do the ranking results provide overall orientation where companies stand?

  • limited orientation only (1 point)
  • fair orientation provided (3 points)
  • very good orientation (5 points)

Is the Ranking published in the same format on a regular basis, e.g. annually, which allows to track developments and comparisons over time?

  • ranking is published for the first time (1 point)
  • ranking is published for the second time in the same format (3 points)
  • ranking is published for more than 3 times on a regular basis in the same format (5 points)

Comment: Ranking published for the 9th time in a row.

Do the ranking results provide added value and further insights on how companies are evaluated in in their industry, e.g. detailed ratings in various sub-dimensions of the overall result?

  • limited added value only (1 point)
  • fair amount of added value (3 points)
  • high amount of added value (5 points)

Comment: The published ranking provides a fair overview on where companies stand; in order to gain individual insights, each company must buy individual benchmark reports from Hay Group.

Aggregated points: 11 (of max. 15)

Is the ranking based on a representative survey among key stakeholders or on a jury only?

  • Ranking is based on a jury’s opinion only. (1 point)
  • Ranking is based on a small survey or only on a limited group of stakeholders. (3 points)
  • Ranking is based on a robust and representative survey. (5 points)

Comment: Ranking is based on a survey of more than 18,000 employees from over 2,100 organizations around the globe, which means that on average only eight employees have evaluated their company. It might be interesting to also have responses from other stakeholder groups.

Is the ranking methodology easy to understand and reasonable – even for non-statisticians?

  • Methodology not easy to understand and not reasonable. (1 point)
  • Methodology fairly good to understand and reasonable. (3 points)
  • Methodology very easy to understand and reasonable. (5 points)

Is the ranking methodology easy to access and transparent?

  • Methodology not easy to find and not sufficiently transparent. (1 point)
  • Methodology fairly good to find and of medium transparency. (3 points)
  • Methodology very easy to find and of high transparency. (5 points)

Comment: No details on the survey publicly available.

Aggregated points: 9 (of max. 15)

Ranking category

  • Product / Service Brands
  • Company Brands
  • Corporate Reputation and Company Esteem
  • Social Responsibility, CSR & Sustainability, Ethical Business Practices
  • Innovation & Technology
  • Employer Attractiveness & Diversity
  • Leadership
  • Nations & Destinations
  • University & Other Institutions
  • Sports
  • Lifestyle
  • Social Media
  • Personal Branding & CEOs

Ranking statistics

  • Name of Ranking: Best Companies for Leadership 2014
  • Ranking managed/produced by institute/organization: Hay Group
  • Ranking published by media outlet: Various media, e.g. CNBC, The Economic Times; own website, press release
  • Date of recent publication: November 6, 2014
  • Date of previous publication: November 18, 2013

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