Most Innovative Companies 2015 (Fast Company)
On February 18th the US monthly magazine, web site, and digital distribution platform “Fast Company” published its annual ranking “World’s Most Innovative Companies”. It differs from other rankings as it is not provided by an external partner, but from the editorial staff of the magazine itself. To create the ranking, Fast Company’s editorial team claims to analyze information on thousands of businesses across the globe. By doing so, Fast Company seek to produce a list that is not just about revenue growth and profit margins, but rather about identifying creative models and progressive cultures – to define the many forms of innovation that exist across the business landscape.
In this respect they are not overpromising: Unlike in other rankings, many of the companies listed in the Top 50 cross-industry list and in the 34 industry sector lists are small and medium-sized, and therefore not (yet) known by non-experts. For example, this year’s Top 5 companies of the cross-industry list are “Cree”, “Solarcity”, “Trevi Systems”, “Airlight Energy” and “Inertech” – according to Fast Company: corporations with highly innovative products and services that one should keep in mind.
While on the one hand this ranking simply provides a new and different perspective on innovation leaders different than the “usual suspects” like Apple or Google that regularly top other innovation rankings, Fast Company’s methodology is merely based on the personal views of Fast Company’s editorial team – and therefore highly subjective. It also irritates that the industry sectors Fast Company assess vary from year to year – which makes comparisons and identifying trends over time impossible.
Summarizing, Fast Company’s “World’s Most Innovative Companies” is a useful ranking to “discover” and learn about innovative stars of the future. But caution is necessary: The companies listed are nothing more than a subjective recommendation of Fast Company’s editorial staff – and they do not provide any reference on how exactly they got there. The methodology and the fact that comparisons and developments over time are not possible are significant disadvantages for interested readers.
You can access the ranking here.
– 13 points –
– 11 points –
– 15 points –
– 3 points –
– 42 (out of 60) –