Rated Ranking: Universum World’s Most Attractive Employers 2016
Universum, one of the leading global employer branding firms, have published the 2016 edition of their “World’s Most Attractive Employers” ranking. Each year, it reveals the most attractive employers among engineering/IT and business students worldwide, as defined by Universum.
The methodology is based on a qualitative survey among 267,000 engineering/IT and business students from the world’s 12 largest economies (the U.S., China, Japan, Germany, France, U.K., Brazil, Russia, Italy, India, Canada and Australia). The students were asked to choose five employers they would like to work for most from a list of companies. In order to appear on this list companies have to appear in the top 90% of Universum’s Most Attractive Employers lists in at least 6 of 12 markets surveyed. The ranking is established by the number of votes companies get. The results are also weighed by GDP of the markets surveyed. I.e. a high rank in the USA has a bigger impact than a high rank in a country with a GDB inferior to the USA one. The students were also asked about their career ambitions.
Google is the world’s most attractive employer in both rankings. In the engineering/IT students ranking Microsoft makes it to #2 and Apple to #3. In the business students ranking Apple is #2 and E&Y #3. When it comes to industries, employers offering financial services are losing attraction for business students. IT and engineering students particularly turn their backs on hardware-focused tech companies like HP and Philips. Winners in both rankings are the global consulting firms.
The ranking is based on a large and qualitative survey among students worldwide and thus allows insights in what future talents expect from their employers. It is also an indicator for the success of the companies’ employer branding activities. With publications in leading media worldwide the ranking gains a lot of awareness. Nevertheless, it predominantly is a tool for Universum to sell their consulting services. A summary can be downloaded on the Universum website but more detailed reports and insights must be purchased. All in all, it is a useful ranking with some flaws in transparency.
– 13 points –
– 9 points –
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– 11 points –
– 42 (out of 60) –