Branding-Institute offers three Assessment Packages tailored for different types of businesses and professionals.
The Value-for-money Check addresses entrepreneurs, small and mid size organizations (SME). It is designed to identify, analyze and judge the quality of the marketing and communication activities in the three phases strategy, implementation and controlling. Main focus is on judging the quality and the impact the work of the involved internal and external service supplier(s) has (have) on the overall business performance.
In a workshop with the client, our findings are presented and action points are suggested.
The Risk Assessment for Executives addresses board members and other executives. It is designed – based on the company complexity – to identify, quantify and prioritize the vulnerabilities of the corporate brand, its brand portfolio and its reputation management.
Vulnerability from the perspective of risk management means assessing the hazards and threats based on trends and realistic scenarios. It may be conducted throughout all relevant economical, political, social and environmental fields.
In a workshop with the client, our findings are presented and action points are suggested.
The “Leveraging Your Brand & Reputation” Assessment addresses marketing and communication professionals. The Stakeholder-centric Brand & Reputation Management of the entire company is analyzed with the main focus on finding the most meaningful opportunities on how to leverage in the future the brand & reputation activities to further drive business success through marketing and communications.
In a workshop with the client, our findings are presented and action points are suggested.
Please get in touch with one of the three Managing Partners of Branding-Institute to learn more about this assessment package: