Amazon Bestseller “Branding It 3.0: Business Performance through ...

February 16, 2018 Marco Casanova no comments

How to build a brand that will connect with customers and grow your business In BRANDING IT 3.0 global branding expert Marco Casanova uses best practice examples from more than 20 of today’s leading ...

Rated Ranking: The Most Innovative Companies 2018

January 23, 2018 Markus Renner, PhD no comments

We have rated and assessed Boston Consulting Group's current edition of the "Most Innovative Companies 2018", this year published by CNBC instead of Forbes. Please click on the image to read our full ...

“The Influence of the National and Regional Image on Tourism and Econo ...

September 7, 2017 branding-institute no comments

Markus Renner is part of a debate group on how to use country and regional brands to attract tourists and investors at the international conference Economic Forum in Poland.

Update: FutureBrand Index 2016

January 30, 2017 Markus Renner, PhD no comments

What's new in the FutureBrand Index 2016? Click on the image for an update on this brand & reputation ranking.

Panel discussion on “made in Europe”

October 24, 2016 branding-institute no comments

Prof. Dr. Markus Renner, Co-Owner and Managing Partner of Branding-Institute and Co-Chairman of the International Brand & Reputation Community (INBREC), will take part in a top-level panel discus ...

Interview with South African radio station “Channel Africa” ...

October 14, 2016 branding-institute no comments

In this radio interview Markus Renner elaborates on Brand & Reputation, in particular the brand South Africa, and the "Country of Origin Effect". Click on the image to learn more.

“The Stakeholder is King” – Article in German business magazine “retur ...

August 18, 2016 branding-institute no comments

Companies should manage their reputation professionally including all stakeholder groups - not only customers. Click on the image to read an abstract of Markus Renner's article published in the Germa ...

Rated Ranking: Universum World’s Most Attractive Employers 2016

July 11, 2016 Markus Renner, PhD no comments

We have rated and assessed Universum's current edition of the "World's Most Attractive Employers", an employer branding ranking among students. Please click on the image to read our full Rated Rankin ...

Red Bull – Beverage or Sports Company?

May 17, 2016 Marco Casanova no comments

Interview on SRF with Marco Casanova, co-founder and managing partner of Branding-Institue, about the question whether Red Bull still is a beverage brand or already a sports company.

Interview with South African radio station and online platform

March 1, 2016 branding-institute no comments

In an interview with the South African radio station SAFM Managing-Partner Markus Renner elaborates on the link between brand, reputation and business success as well as the country of origin effect.