Author Archives: branding-institute

“The Influence of the National and Regional Image on Tourism and Econo ...

September 7, 2017 branding-institute no comments

Markus Renner is part of a debate group on how to use country and regional brands to attract tourists and investors at the international conference Economic Forum in Poland.

Panel discussion on “made in Europe”

October 24, 2016 branding-institute no comments

Prof. Dr. Markus Renner, Co-Owner and Managing Partner of Branding-Institute and Co-Chairman of the International Brand & Reputation Community (INBREC), will take part in a top-level panel discus ...

Interview with South African radio station “Channel Africa” ...

October 14, 2016 branding-institute no comments

In this radio interview Markus Renner elaborates on Brand & Reputation, in particular the brand South Africa, and the "Country of Origin Effect". Click on the image to learn more.

“The Stakeholder is King” – Article in German business magazine “retur ...

August 18, 2016 branding-institute no comments

Companies should manage their reputation professionally including all stakeholder groups - not only customers. Click on the image to read an abstract of Markus Renner's article published in the Germa ...

Interview with South African radio station and online platform

March 1, 2016 branding-institute no comments

In an interview with the South African radio station SAFM Managing-Partner Markus Renner elaborates on the link between brand, reputation and business success as well as the country of origin effect.

Guest commentary: Company rankings – why some of them can be used as “ ...

February 1, 2016 branding-institute no comments

Advice on how not loose track in the maze of more than 500 company rankings. Click on the image to learn more about Markus Renner's guest commentary for neue Zürcher Zeitung.

Guest commentary: “Brand Germany” damaged by Cologne incidents

January 18, 2016 branding-institute no comments

The sexual harassments against women that happened on New Year’s Eve in the German city of Cologne – and were not adequately stopped by the police present – will damage the “Brand Germany” sustainabl ...

Interviews in South African radio and television

October 9, 2015 branding-institute no comments

Markus Renner visited South Africa and gave interviews in South African radio and television on the reputation of companies and countries as well as on the VW reputation crisis. Click on the image to ...

Guest commentary on VW reputation crisis in “Handelsblatt”

September 30, 2015 branding-institute no comments

Markus Renner wrote a guest commentary on the reputational impact of the VW reputation crisis for the "Handelsblatt", the leading German business newspaper. Click on the image to learn more.

Speech on Ranking Management at German “Kommunikationskongress”

September 16, 2015 branding-institute no comments

Markus Renner, Co-Owner of Branding-Institute, will hold a speech on Ranking Management at this year's 'Kommunikationskongress' - the biggest congress of the PR industry in Germany. Click on the imag ...