Keynote Speech at German Pharma Innovation Award

August 28, 2015 branding-institute no comments

Dr. Markus Renner has the honour to hold a keynote speech during the award ceremony of the renowned German pharma innovation award “Pharma Trend Image and Innovation Award” – also known as “Pharma Os ...

Update: Forbes Most Innovative Companies 2015

August 24, 2015 Markus Renner, PhD no comments

Dominated by pharma companies and no German companies in the ranking. These are only two characteristics of this year's "Most Innovative Companies" ranking by Forbes. Click on the image to learn more ...

Rated Ranking: FutureBrand Index 2015

August 12, 2015 Markus Renner, PhD no comments

Brand consultany firm FutureBrand published its "FutureBrand Index" to prove that financial value and past performance are no guarantees for being perceived as highly reputable brands. The Top 10 are ...

Forbes Asia Fab 50: China beats them all

July 30, 2015 Tobias Bielenstein no comments

For the 10th time, Forbes magazine published its "Asia Fab 50" ranking of Asia-Pacific’s best big publicly-traded companies. Chinese dominance has never been as clear as in this year. Click on the im ...

Colour trademarks keep German courts busy

July 13, 2015 Markus Renner, PhD no comments

After the case of Sparkasse vs. Santander another lawsuit concerning colour trademarks between Beiersdorf (Nivea) and Unilever (Dove) keeps German courts busy.

Colour dispute in Germany

July 7, 2015 Markus Renner, PhD no comments

German "Sparkasse" Bank and Spanish "Santander" are arguing about a special red colour being registered as a trademark. When can a colour be considered as a brand?

Country of Origin Branding: “German“ Beer from St. Louis

July 1, 2015 Markus Renner, PhD no comments

A US lawsuit about Beck's beer brewed in the US but declared as "German" confirms Country of Origin Branding effect. Click on the image to learn more.

Rated Ranking: 50 Smartest Companies 2015

June 26, 2015 Markus Renner, PhD no comments

The innovation ranking by MIT Technology Review is not like the others as it is put together by the magazine's editorial team only. A strength and a weakness at the same time... Click on the image to ...

FIFA Corruption scandal risks to damage reputation of Switzerland

June 16, 2015 branding-institute no comments

Markus Renner comments on the impact the FIFA scandal might have on the reputation of Switzerland in "Neue Zürcher Zeitung". Click on the image to learn more.

Rated Ranking: Newsweek Green Rankings

June 11, 2015 Tobias Bielenstein no comments

Newsweek and its provider of the ranking – Corporate Knights Capital – did their homework and succeeded to improve its methodology. Therefore we rate it highly valuable. Click on the image for the fu ...