Rated Ranking: The Forbes Fab 40 – The World’s Most Valuable Spo ...

October 14, 2014 Marco Casanova no comments

Nike (business), the Super Bowl (event), the New York Yankees (team) and Lebron James (athlete) are the most valuable sports brands 2014 according to the Forbes Fab 40. But how valuable is the rankin ...

Rated Ranking: Forbes – The World’s Most Innovative Compan ...

September 4, 2014 Markus Renner, PhD no comments

Salesforce defended its number 1 position in this year's "The World's Most Innovative Companies" ranking by Forbes. Please click on the image to learn more about the results and our assessment of the ...

Rated Ranking: Brand Respect 2014 – The Most and Least Respected Corpo ...

July 28, 2014 Markus Renner, PhD no comments

Methodological flaws, no added value for practitioners and more a marketing tool than a ranking to surface and share important insights. That's our rating of "Brand Respect 2014 - The Most and Least ...

Rated Ranking: Best Global Green Brands 2014

July 18, 2014 Tobias Bielenstein no comments

The idea to set up a global ranking of green brands is a good one. Unfortunately, the Best Global Green Brands ranking by Interbrand is a disappointing one. Please click on the image to read our full ...

Rated Ranking: Barron’s – World’s Most Respected Companies 2014 ...

July 7, 2014 Markus Renner, PhD no comments

After having fallen to the third place in 2013, Apple has regained the pole position in this year's "World's Most Respected Companies" ranking by Barron's. For us, this ranking is only partially usef ...

Best Swiss Brands 2014

June 25, 2014 Markus Renner, PhD no comments

The 2014 annual ranking "Best Swiss Brands" contains the "usual suspects" but surprisingly ignores airline brands like the prestigious "Swiss". Click on the image to read more.

Rated Ranking: 2014 Newsweek Green Rankings

June 6, 2014 Tobias Bielenstein no comments

It’s back: Newsweek’s Green Rankings 2014 was published yesterday after a one-year pause with a completely revised methodology. As one of the most important rankings on environmental suastainability ...

How to Measure and Manage Corporate Reputation

May 30, 2014 Markus Renner, PhD no comments

Does a company’s reputation have an impact on business success and how can this impact be measured? A new article by Dr. Markus Renner published on the renowned British science portal "Ideas for Lead ...

Rated Ranking: BrandZ™ Top 100 Most Valuable Global Brands 2014

May 22, 2014 Markus Renner, PhD no comments

According to the most recent "BrandZ" Ranking by Millward Brown, Google overtakes Apple in brand value for the first time. We have rated and assessed this globally noted ranking. Please click on the ...

Rated Ranking: 100 Best Corporate Citizens 2014

May 16, 2014 Tobias Bielenstein no comments

Solid methodology but limited impact - in short, this is our rating of the CSR ranking "100 Best Corporate Citizens" carried out and published by Corporate Social Responsibilty Magazine. Please click ...