Does a company’s reputation have an impact on business success and how can this impact be measured? In recurrent research Markus Renner, Co-Owner of Branding-Institute and lecturer at Henley Business School, developed a model identifying business drivers relevant for the behaviour of different stakeholder groups. This research focusing on the pharmaceutical industry can be adapted to all other industries as well.

An article on extending Markus Renner’s findings on other industries has just been published on “Ideas for Leaders”. The renowned British science portal bridges the gap between academia and the corporate world and converts research into actionable ideas. Please click here to read the full article.