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    • Marco Casanova
    • Markus Renner, PhD
    • Tobias Bielenstein
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The OECD – “do-it-yourself”- country ranking a.k.a. OECD Better Life I ...

May 8, 2014 Tobias Bielenstein no comments
The OECD Better Life Index is a useful tool to determine the best countries for you to work in or invest using your personal priorities. Please click on the image to read the whole article.

Rated Ranking: Top 50 Companies for Diversity 2014

April 25, 2014 Markus Renner, PhD no comments
“Top 50 Companies for Diversity” is the worldwide most recognized ranking focusing on diversity. But what is this much-noticed diversity ranking really good for? Please click on the image to read the ...

How Japanese are Japan’s leading brands?

April 15, 2014 Tobias Bielenstein no comments
We take a closer look on Japanese brands and their Country of Origin Branding (COOB). Click on the image to read the full article.

Rated Ranking: World’s Most Reputable Companies 2014

April 11, 2014 Markus Renner, PhD no comments
We rated the 2014 issue of "World's Most Reputable Companies" and think it is partially useful and has some flaws. Click on the image to learn more.

Oekom Corporate Responsibility Review 2014

March 31, 2014 Tobias Bielenstein no comments
oekom published its 6th annual report on the state of corporate social responsibility. Please click on the image to read more.

Rated Ranking: World’s Most Admired Companies 2014

March 14, 2014 Markus Renner, PhD no comments
In its latest issue Fortune Magazine published the annual "World's Most Admired Companies" ranking. We have already assessed the ranking and rated it as "highly valuable". Please click on the image t ...

Rated Ranking: Best Brands – The German Brand Ranking 2014

March 6, 2014 Tobias Bielenstein no comments
We just rated a new ranking. This time it is the German one "Best Brands - The German Brand Ranking". Please click on the image to access the full Rated Ranking.

US safety issue for drugs „made in India“ reveals side effects of „cou ...

February 19, 2014 Markus Renner, PhD no comments
The US regulatory authority „Food & Drug Administration (FDA)“ raises a safety and Good Manufacturing Practice (GMP) issue for “Made in India”. Over the last couple of years the authority had alr ...

Rated Ranking: 100 Best Companies to Work For 2014

February 4, 2014 Markus Renner, PhD no comments
Google tops the ranking "100 Best Companies to Work For" for the fifth time. We've assessed the ranking. Click the image to read the full assessment of this ranking.

Rated Ranking: Image Profiles (Imageprofile) 2014

January 28, 2014 Markus Renner, PhD no comments
We have just rated the next ranking. Please click the image to see Markus Renner's full assessment of the German company brand ranking "Image Profiles (Imageprofile)".
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  • The ranking "The Most Innovative Companies 2018" names 50 companies that – according to Boston Consulting Group – a… https://t.co/m9YiLAi9Ys
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  • Lego is the #brand with the best #CSR reputation worldwide, according to this years in RI's CSR ranking https://t.co/qsoaBcGTDH
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  • A #brand is like an insurance policy that allows a company to recover from past mistakes thanks to customer loyalty. https://t.co/cPlZDAJnZc
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    Managing Partners

    Branding-Institute has three Managing Partners located in Switzerland and Germany.
    • Marco Casanova
    • Markus Renner, PhD
    • Tobias Bielenstein

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