World’s Most Admired Companies 2014
The ranking “World’s Most Admired Companies”, published by Fortune, reflects the perception of 3.920 executives, directors, and financial analysts from global blue chip companies, who rated their peers on a 10 item scale on nine specific attributes such as “Innovation” or “Social Responsibility.” Due to the respondent groups mentioned above, the ranking has a financial bias. Mid-sized and small companies are not rated.
The ranking comprises 57 different industries lists as well as cross-industry rankings for several countries/regions and globally. The differences in methodology between the two ranking categories – all industry vs. individual industries – is not very easy to follow and leads to sometimes confusing results, e.g. Southwest Airlines ranks No. 9 on the overall list, far ahead of No. 48 Delta. But within the airline category Delta leads the ranking, and Southwest is only the seventh Most Admired Company.
In the 50 All-Stars list Apple, Amazon and Google have defended their top positions from last year, followed by Berkshire Hathaway on No. 4 – which confirms the financial bias mentioned above. Daimler should ask themselves why they are not covered in the Top 50 list, while rivals BMW (No. 14), Toyota (No. 25) and Volkswagen (No. 36) are listed.
With regards to the industry rankings, it is remarkable that Johnson&Johnson, after several years of reputational problems, has returned to the top in the pharma category and that Roche (No. 2) for the first time has surpassed its Swiss rival Novartis (No. 3).
Summarizing, Fortune’s “World’s Most Admired Companies” is a highly valuable tool for managers of large corporations across almost all industries to find out how they are perceived in terms of reputation overall and also in the nine specific reputation dimensions. Results are accessible via the Fortune website. As the ranking has a long history comparisons and developments over time are possible.
– 13 points –
– 15 points –
– 13 points –
– 11 points –
– 52 (out of 60) –