Dr. Markus Renner’s fields of expertise include:

• Building, protecting, and restoring the reputation of organizations and individuals.
• Building, strengthening, and revitalizing product and corporate brands.
• Development and implementation of individual brand and reputation management systems.
• The impact of reputation on business success, known as “Return on Reputation”.
• Reputation measurement, analysis, and evaluation.
• Stakeholder mapping and management.
• Brand portfolio and brand architecture (product and corporate).
• Brand identity and brand positioning.
• Personal Branding and CEO/Board positioning.
• Country of Origin Branding (COOB).
• Ranking management.
• Corporate communications.
• Marketing strategy and planning.
• Issues and crisis management.