Publications 

Main Work

• Book: “Generating Trust via Corporate Reputation. The Influence of Pharmaceutical Companies’ Reputation on the Recommendation Behaviors of Physicians and Patient Organizations” (published 2011).
  • Available on Amazon; PDF download available via link.

Selected Articles and Contributions

• The Economics of Trust – Why Reputation is the Hard Currency of Trust.
• “Stakeholders as Kings – Reputation Influences Business Success” (return, August 2016).
• A Q&A with INBREC’s Markus Renner (mediaupdate.co.za, March 2016).
• “Seals of Quality” from Credible Sources – Rankings for Companies (NZZ, January 2016).
• The “Brand Germany” Has Suffered Sustainably (Kölner Stadt-Anzeiger, January 2016).
• How Trust Crumbles (Westfalen-Blatt, October 2015).
• Total Loss for Reputation (Handelsblatt, September 2015).
• The Democratization of Brand Management (Absatzwirtschaft, April 2013).
• The Novartis Brand and Reputation Index (Kommunikations Manager, June 2007).