Capabilities

Marco Casanova’s fields of expertise include:

  • Integrated Brand & Reputation Management
  • Digital Branding
  • Employer Branding
  • Intercultural Stakeholder Dialogue Processes
  • Demand-Driven Business Strategy
  • Nation- & Destination Branding
  • Brand Portfolio & Brand Architecture
  • Brand Identity & Brand Positioning
  • Personal Branding & CEO Reputation Management
  • Customer Touchpoint Analysis