Ethisphere – World‘s Most Ethical Companies 2013
– 11 points –
– 9 points –
– 13 points –
– 11 points –
– 44 (out of 60) –
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- Global, e.g. North America, Europe and Asia (5 points)
- Regional, e.g. Europe or North America (3 points)
- Large national market: e.g. US, China, Japan, Germany, France, UK, Italy, Brazil (2 points)
- Mid-sized or small market, e.g. Switzerland, Netherlands, Argentina, Singapore (1 point)
Ranking will be recognized by key stakeholders:
- Opinion Leaders (Politicians, Professors; NGO’s) (2 points)
- Business Advisory Board, C-Level Executives (CEO, CCO, CFO, CMO) (2 points)
- High Potentials & Top Talents (employer market, students) (2 points)
- Financial Market (2 points)
- General Public (2 points)
Aggregated points: 11 (of max. 15)
- Ranking owner has limited credibility and reputation. (1 point)
- Ranking owner has fair credibility and reputation. (3 points)
- Ranking owner has excellent credibility and reputation. (5 points)
What is the ranking owner’s intention to produce and disseminate the ranking?
- Ranking is predominantly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (1 point)
- Ranking is partly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (3 points)
- Ranking is predominantly a tool to surface and share important insights on the subject surveyed. (5 points)
Is/Are the media outlet(s) where the ranking is published of high credibility and reputation?
- Media outlet(s) has/have limited credibility and reputation. (1 point)
- Media outlet(s) has/have fair credibility and reputation. (3 points)
- Media outlet(s) has/have excellent credibility and reputation. (5 points)
Aggregated points: 13 (of max. 15)
- limited orientation only (1 point)
- fair orientation provided (3 points)
- very good orientation (5 points)
Comment: There is only a list of succesfully awarded companies published. Participating companies receive a benchmarking scorecard which is not published.
Is the Ranking published in the same format on a regular basis, e.g. annually, which allows to track developments and comparisons over time?
- ranking is published for the first time (1 point)
- ranking is published for the second time in the same format (3 points)
- ranking is published for more than 3 times on a regular basis in the same format (5 points)
Comment: Since 2007.
Do the ranking results provide added value and further insights on how companies are evaluated in in their industry, e.g. detailed ratings in various sub-dimensions of the overall result?
- limited added value only (1 point)
- fair amount of added value (3 points)
- high amount of added value (5 points)
Comment: Comparison to not listed companies is not possible.
Aggregated points: 9 (of max. 15)
- Ranking is based on a jury’s opinion only. (1 point)
- Ranking is based on a small survey or only on a limited group of stakeholders. (3 points)
- Ranking is based on a robust and representative survey. (5 points)
Is the ranking methodology easy to understand and reasonable – even for non-statisticians?
- Methodology not easy to understand and not reasonable. (1 point)
- Methodology fairly good to understand and reasonable. (3 points)
- Methodology very easy to understand and reasonable. (5 points)
Is the ranking methodology easy to access and transparent?
- Methodology not easy to find and not sufficiently transparent. (1 point)
- Methodology fairly good to find and of medium transparency. (3 points)
- Methodology very easy to find and of high transparency. (5 points)
Aggregated points: 11 (of max. 15)
- Product / Service Brands
- Company Brands
- Corporate Reputation and Company Esteem
- Social Responsibility, CSR & Sustainability, Ethical Business Practices
- Innovation & Technology
- Employer Attractiveness & Diversity
- Leadership
- Nations & Destinations
- University & Other Institutions
- Sports
- Lifestyle
- Social Media
- Personal Branding & CEOs
Ranking statistics
- Name of Ranking: Ethisphere - World‘s Most Ethical Companies
- Ranking managed/produced by institute/organization: Ethisphere Institute
- Ranking published by media outlet: Ethisphere Magazine
- Date of recent publication: March 2013
- Date of previous publication: March 2012
Worlds Most Ethical Companies (WME) is not a Ranking in a strict sense as it provides only a list of companies that „made the cut“ to be among the most ethical companies according to Ethisphere’s criteria.
The methodology consist of several steps. First a shortlist of potentially qualifying companies is compiled based on information provided by the applying companies on a mulitple choice questionnaire. The questionnaire incorporates more than 100 criteria. The result of this standardized data collection is processed into an Ethics Quotient (EQTM). The “EQ” narrows the number of candidates to the very top percentil in each industry. In the next step additional criteria are applied. E.g. legal convictions would eliminate a company from the list. Additionally all data provided in the questionnaire undergo a critical check. All these steps build a filter in which several thousand applicants are narrowed down to 145 Most Ethical Companies in 2013.
Given the reputation of Ethisphere and it’s WME there is a simple conclusion: if a company considers its ethical behavior as a crucial asset not being in the WME list is not an option.