Rated Ranking: Top 50 Companies for Diversity 2014

Top 50 Companies for Diversity 2014

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Summary
“Top 50 Companies for Diversity” is the worldwide most recognized ranking focusing on diversity. The ranking is produced by DiversityInc, a US-based organization that publishes two websites, DiversityInc.com and BestPractices.DiversityInc.com, and the DiversityInc magazine five times a year. The annual ranking “Top 50 Companies for Diversity” appears every year since 2000 in the same format. For this year’s ranking 1,215 companies participated in the survey. The list is derived exclusively from corporate survey submissions. In order to participate, an organization must have at least 1,000 US employees and fill out a 300-item questionnaire. The survey is divided into four equally weighted areas: Talent Pipeline (workforce breakdown, recruitment, diameter of existing talent, structures); Equitable Talent Development (employee resource groups, mentoring, philanthropy, movement, fairness); CEO/Leadership Commitment (accountability for results, personal communications, visibility) and Supplier Diversity. Participation is free. Every company that participates receives a free report card, assessing its performance versus all competitors.

The pharmaceutical giant Novartis and the two global consultancies EY (former Ernst & Young) and PWC take the top 3 positions this year. It is interesting to see that not less than seven companies from the healthcare sector are included in this year’s Top 50 list – which triggers the question why and in how far this particular industry is – according to this ranking – doing much better than any other sector in terms of diversity. In the accompanying article, DiversityInc mentions the reason for Novartis topping the list this year (rising from position #6 last year) as “due to vigorous, hands-on management by their (US) President… More than half of the people reporting to him in scientific functions are now women.”

Summarizing, “Top 50 Companies for Diversity” is the most recognized diversity ranking worldwide and receives a relatively high attention among people interested and engaged in this strategically important discipline. As the ranking has a 15 year history, comparisons and developments over time are possible. Nevertheless, the ranking has some considerable flaws. The fact that the ranking is exclusively based on approx. 300 answers of corporations opens the door for subjectivity, i.e. that their answers might be biased on their own favor. As only companies with more than 1000 employees in the US are eligible this is a clear disadvantage for non-US companies. The article, including the Top 50 list, is accessible via the DiversityInc website.

Relevance / Impact
– 9 points –
Added Value / Insights
– 9 points –

Trustworthiness / Intention
– 9 points –
Methodology
– 9 points –

Aggregated points
– 36 (out of 60) –
51–60
points
Highly valuable ranking

41–50
points
Useful ranking with some flaws

30–40
points
Partially useful ranking with considerable flaws

< 30
points
Useless ranking

Reach of publication:

  • Global, e.g. North America, Europe and Asia (5 points)
  • Regional, e.g. Europe or North America (3 points)
  • Large national market: e.g. US, China, Japan, Germany, France, UK, Italy, Brazil (2 points)
  • Mid-sized or small market, e.g. Switzerland, Netherlands, Argentina, Singapore (1 point)

Ranking will be recognized by key stakeholders:

  • Opinion Leaders (Politicians, Professors; NGO’s) (2 points)
  • Business Advisory Board, C-Level Executives (CEO, CCO, CFO, CMO) (2 points)
  • High Potentials & Top Talents (employer market, students) (2 points)
  • Financial Market (2 points)
  • General Public (2 points)

Aggregated points: 9 (of max. 15)

Is the owner providing the ranking a credible and trustworthy organization?

  • Ranking owner has limited credibility and reputation. (1 point)
  • Ranking owner has fair credibility and reputation. (3 points)
  • Ranking owner has excellent credibility and reputation. (5 points)

Comment: DiversityInc has a good reputation as one of the leading expert organizations worldwide on the topic of diversity.

What is the ranking owner’s intention to produce and disseminate the ranking?

  • Ranking is predominantly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (1 point)
  • Ranking is partly a tool to raise awareness for the owner with the possible intention to sell consultancy services. (3 points)
  • Ranking is predominantly a tool to surface and share important insights on the subject surveyed. (5 points)

Comment: DiversityInc started as NGO, but offers considerable consulting services around «diversity» topics.

Is/Are the media outlet(s) where the ranking is published of high credibility and reputation?

  • Media outlet(s) has/have limited credibility and reputation. (1 point)
  • Media outlet(s) has/have fair credibility and reputation. (3 points)
  • Media outlet(s) has/have excellent credibility and reputation. (5 points)

Aggregated points: 9 (of max. 15)

Do the ranking results provide overall orientation where companies stand?

  • limited orientation only (1 point)
  • fair orientation provided (3 points)
  • very good orientation (5 points)

Comment: The study is only based on official responses from the respective companies; opinions and feedbak of external stakeholder are not reflected.

Is the Ranking published in the same format on a regular basis, e.g. annually, which allows to track developments and comparisons over time?

  • ranking is published for the first time (1 point)
  • ranking is published for the second time in the same format (3 points)
  • ranking is published for more than 3 times on a regular basis in the same format (5 points)

Do the ranking results provide added value and further insights on how companies are evaluated in in their industry, e.g. detailed ratings in various sub-dimensions of the overall result?

  • limited added value only (1 point)
  • fair amount of added value (3 points)
  • high amount of added value (5 points)

Comment: Detailed ratings in various subdimensions of the overall result are not published.

Aggregated points: 9 (of max. 15)

Is the ranking based on a representative survey among key stakeholders or on a jury only?

  • Ranking is based on a jury’s opinion only. (1 point)
  • Ranking is based on a small survey or only on a limited group of stakeholders. (3 points)
  • Ranking is based on a robust and representative survey. (5 points)

Comment: The ranking is exclusively based on approx. 300 answers of corporations – running the risk of subjectivity, i.e. that their answers might be biased on their own favor.

Is the ranking methodology easy to understand and reasonable – even for non-statisticians?

  • Methodology not easy to understand and not reasonable. (1 point)
  • Methodology fairly good to understand and reasonable. (3 points)
  • Methodology very easy to understand and reasonable. (5 points)

Is the ranking methodology easy to access and transparent?

  • Methodology not easy to find and not sufficiently transparent. (1 point)
  • Methodology fairly good to find and of medium transparency. (3 points)
  • Methodology very easy to find and of high transparency. (5 points)

Aggregated points: 9 (of max. 15)

Ranking category

  • Product / Service Brands
  • Company Brands
  • Corporate Reputation and Company Esteem
  • Social Responsibility, CSR & Sustainability, Ethical Business Practices
  • Innovation & Technology
  • Employer Attractiveness & Diversity
  • Leadership
  • Nations & Destinations
  • University & Other Institutions
  • Sports
  • Lifestyle
  • Social Media
  • Personal Branding & CEOs

Ranking statistics

  • Name of Ranking: Top 50 Companies for Diversity
  • Ranking managed/produced by institute/organization: DiversityInc
  • Ranking published by media outlet: DiversityInc
  • Date of recent publication: April 22, 2014
  • Date of previous publication: April 22, 2013

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