Country of Origin Branding: “German“ Beer from St. Louis
A US lawsuit about Beck's beer brewed in the US but declared as "German" confirms Country of Origin Branding effect. Click on the image to learn more.
FIFA Corruption scandal risks to damage reputation of Switzerland
Markus Renner comments on the impact the FIFA scandal might have on the reputation of Switzerland in "Neue Zürcher Zeitung". Click on the image to learn more.
Update: “BrandZ – Top 100 Most Valuable Global Brands” 2015 publ ...
"BrandZ - Top 100 Most Valuable Global Brands” 2015 was published today. Some brands show extraordinarily steep increases in brand value. Click on the image to read more.
“Culture Shock Switzerland“
Markus Renner on cultural and linguistic differences between Germany and Switzerland. Click on the image to read more.
Update: Forbes World’s Most Reputable Companies (Global RepTrak) ...
Forbes and Reputation-Institute just published their "Worlds Most Reputable Companies 2015" ranking. This year, the list is topped by German carmaker BMW. Click on the image to read more.
Reader’s Digest European Trusted Brands 2015
Reader's Digest published the results of their consumer study "European Trusted Brands 2015". Read a summary of the methodology and results here.
Update: Ethisphere’s Most Ethical Companies 2015 published
The 2015 edition of Ethisphere's "World's Most Ethical Companies" has just been published. Click on the image for a summary of the results.
Update: 100 Best Companies to Work for 2015
Fortune published its annual "Best Companies to Work for" ranking. Click on the image for a summary of the results as well as our in-depth assessment of the 2014 edition.
Update: Fortune Most Admired Companies 2015
As usual in early spring, Fortune Magazine has published its annual “Most Admired Companies” ranking. Click on the image for a summary of the results and a link to our detailed Rated Ranking of the 2 ...
RepMan Forum 2015 in Istanbul
On March 6, 2015 RepMan Forum takes place in Istanbul. Dr. Markus Renner is going to hold a keynote on Ranking Management there.