Category Archives: News

Interviews in South African radio and television

October 9, 2015 branding-institute no comments

Markus Renner visited South Africa and gave interviews in South African radio and television on the reputation of companies and countries as well as on the VW reputation crisis. Click on the image to ...

Guest commentary on VW reputation crisis in “Handelsblatt”

September 30, 2015 branding-institute no comments

Markus Renner wrote a guest commentary on the reputational impact of the VW reputation crisis for the "Handelsblatt", the leading German business newspaper. Click on the image to learn more.

Speech on Ranking Management at German “Kommunikationskongress”

September 16, 2015 branding-institute no comments

Markus Renner, Co-Owner of Branding-Institute, will hold a speech on Ranking Management at this year's 'Kommunikationskongress' - the biggest congress of the PR industry in Germany. Click on the imag ...

Video: Keynote speech on “Return on Reputation” at solemn innovation a ...

September 14, 2015 branding-institute no comments

Markus Renner held the keynote speech at this year's Pharma Trend Innovation award ceremony. Click on the image to see the video of markus' speech on “The Influence of Trust & Corporate Reputation on ...

Speech on Social Entrepreneurship at Conference in Tokyo

September 8, 2015 branding-institute no comments

Tobias Bielenstein, Co-Owner and Managing Partner of Branding-Institute, will deliver a speech on “Social Business, Social Entrepreneurship and the Type of Enterprise“ at this year’s Japan Forum of B ...

Keynote Speech at German Pharma Innovation Award

August 28, 2015 branding-institute no comments

Dr. Markus Renner has the honour to hold a keynote speech during the award ceremony of the renowned German pharma innovation award “Pharma Trend Image and Innovation Award” – also known as “Pharma Os ...

Update: Forbes Most Innovative Companies 2015

August 24, 2015 Markus Renner, PhD no comments

Dominated by pharma companies and no German companies in the ranking. These are only two characteristics of this year's "Most Innovative Companies" ranking by Forbes. Click on the image to learn more ...

Forbes Asia Fab 50: China beats them all

July 30, 2015 Tobias Bielenstein no comments

For the 10th time, Forbes magazine published its "Asia Fab 50" ranking of Asia-Pacific’s best big publicly-traded companies. Chinese dominance has never been as clear as in this year. Click on the im ...

Colour trademarks keep German courts busy

July 13, 2015 Markus Renner, PhD no comments

After the case of Sparkasse vs. Santander another lawsuit concerning colour trademarks between Beiersdorf (Nivea) and Unilever (Dove) keeps German courts busy.

Colour dispute in Germany

July 7, 2015 Markus Renner, PhD no comments

German "Sparkasse" Bank and Spanish "Santander" are arguing about a special red colour being registered as a trademark. When can a colour be considered as a brand?