Category Archives: News

Global 100 Most Sustainable Corporations 2015 Published

January 30, 2015 Tobias Bielenstein no comments

As usual at this time of the year the annual ranking of the most sustainable corporations was published in Davos at the World Economic Forum Summit last weekend. We have taken a closer look into the ...

Edelman Trust Barometer confirms Country-of-origin effect

January 27, 2015 Markus Renner, PhD no comments

For the 15th time, global PR firm Edelman released its annual “Trust Barometer”, a global study on trust and reputation in different areas. It’s the first time they constitute a decline of trust in a ...

Better navigate through the maze of rankings

January 13, 2015 branding-institute no comments

Branding-Institute launches new tool for an overview and qualitative assessments of Brand and Reputation Rankings

INBREC – What’s new in 2015

January 7, 2015 Markus Renner, PhD no comments

The International Brand & Reputation Community (INBREC) – a dedicated non-profit forum exclusively for senior brand and reputation managers facilitated by Branding-Institute’s managing partners – ...

Warren Buffett: “Reputation is Everything“

January 6, 2015 Markus Renner, PhD no comments

In his biennial letter to the top management of Berkshire’s 80-plus subsidiaries, Warren Buffett, who runs Berkshire for the past five decades, emphasizes that their top priority must be to “zealousl ...

Update: 25 Best Multinational Workplaces 2014 published

October 29, 2014 Markus Renner, PhD no comments

Great Place to Work Institute published its “25 Best Multinational Workplaces” ranking. Click on the image for a summary of the results.

Best Swiss Brands 2014

June 25, 2014 Markus Renner, PhD no comments

The 2014 annual ranking "Best Swiss Brands" contains the "usual suspects" but surprisingly ignores airline brands like the prestigious "Swiss". Click on the image to read more.

How to Measure and Manage Corporate Reputation

May 30, 2014 Markus Renner, PhD no comments

Does a company’s reputation have an impact on business success and how can this impact be measured? A new article by Dr. Markus Renner published on the renowned British science portal "Ideas for Lead ...

The OECD – “do-it-yourself”- country ranking a.k.a. OECD Better Life I ...

May 8, 2014 Tobias Bielenstein no comments

The OECD Better Life Index is a useful tool to determine the best countries for you to work in or invest using your personal priorities. Please click on the image to read the whole article.

How Japanese are Japan’s leading brands?

April 15, 2014 Tobias Bielenstein no comments

We take a closer look on Japanese brands and their Country of Origin Branding (COOB). Click on the image to read the full article.